KAHI Hangul Day Campaign Video
Brand Story
KAHI is a beauty brand that makes beauty effortless and accessible through easy to use stick cosmetics. Its products are designed for convenient application anytime, anywhere, without getting your hands messy.
Mission
To celebrate Hangul Day, KAHI created a campaign film that brought the brand’s philosophy to life. The campaign aired on TV and YouTube, generating 11,740,281 views on YouTube.
Script
누구나 쉽게 익히고
쉽게 사용하도록 만들어진 한글.
Hangul was made to be easy
for everyone to learn and use.
덕분에 우리의 문화도
아름답게 꽃피울 수 있었습니다.
And because of it,
our culture has been able to bloom
그 마음을 배우며,
누구나 쉽게 아름다워지는 세상을 그려봅니다.
Inspired by that spirit,
we imagine a world where beauty comes easily to everyone.
ㄱ부터 ㅎ까지,
ㅏ부터 ㅣ까지.
From ㄱ to ㅎ,
from ㅏ to ㅣ.
오늘 한글을 다시 바라봅니다.
바르는 뷰티, 가히
Today, we rediscover Hangul.
Beauty you can apply, KAHI.
Account Management Strategy
Started with viral marketing, managing power bloggers and online communities.
Expanded viral marketing support beyond the main brand, KAHI, to Easy Series and Christel.
Secured the performance marketing business within six months of engagement.
Scope of Work
Planned and executed the Hangul Day campaign, developing creative ideas around the Korean alphabet.
Managed KAHI viral marketing campaigns.
Managed performance marketing for KAHI, Easy Series, and KASAWUP.
Developed creative assets across Korea Tech’s brand portfolio.
Managed model casting and production for KAHI website shoots.
Business Expansion
Leveraged KAHI experience and credentials to win additional beauty brand accounts.
Contributed to winning brands including Bonne, Avène, Hustler, Lalachu, Stembell, and Bubble Lab.
Account Value
Viral Marketing: KRW 360M
Performance Marketing: KRW 6B
Insight
King Sejong created Hangul to make reading and writing easier for everyone.
In the same spirit, KAHI created stick cosmetics to make beauty simple and accessible.
One shared idea: “Made easy for everyone.