Bidding Strategy
- Addressed local marketing challenges under strict global brand guidelines.
- Proposed Korea-specific channels including Naver and Kakao to strengthen localized communication.
- Developed locally relevant messaging while maintaining global brand consistency.
Account Management
- Provided regular Korean market and trend reports to support local and global alignment.
- Recommended and coordinated relevant celebrities and influencers to strengthen brand relevance.
Scope of Work
- Managed Naver, Kakao Channel, and Facebook content.
- Localized regional social content and developed original captions for the Korean market.
- Planned Kakao DMs and monthly social campaigns.
- Managed celebrity and influencer PPL and event guest coordination.
- Planned, designed pop-up stores, OOH, performance creatives, and branded emoticon campaigns.
Key Achievements
- Ranked #1 Naver Blog Fashion & Beauty Editor over 6 times
- Grew Kakao Channel to 250K followers
- Generated strong buzz for the Calvin Klein Seongsu pop-up
- Helped reposition Calvin Klein from an underwear-focused brand to a fashion brand in Korea
Annual Project Budget (KRW)
Social: 300M
Influencer: 1B
Calvin Klein BLOG
Started at the ‘Naver Post’ to navigate regional restrictions, growing the channel to over 8,000 followers. Following regional approval, it transitioned into Calvin Klein’s official blog.
2022 - 2024
Content Performance
Achieved #1 posts over 6 times,
and multiple Top 100 by quickly turning trends into timely content.
Event Content
Managed event contents inspired by trends and seasonal moments,
from planning, winner coordination to prize fulfillment.
Pop-up Store
Managed event contents inspired by trends and seasonal moments,
from planning, winner coordination to prize fulfillment.
10. 2022
Responsibilities
• Researched and contacted potential pop-up locations
• Planned an in-store photo booth experience
• Planned and developed in-store POP materials
• Coordinated the rental and purchase of store fixtures
• Planned related events and created supporting content
Kakaotalk Emoji
04.23
Responsibilities
• Researched and contacted potential pop-up locations
• Planned an in-store photo booth experience
• Planned and developed in-store POP materials
• Coordinated the rental and purchase of store fixtures
• Planned related events and created supporting content
To celebrate the Year of the Rabbit in 2023, launch a emoji collection,
On KakaoTalk which is Korea’s most popular messaging app.
To celebrate the 2023 Year of the Rabbit, Calvin Klein collaborated with artist Kyungsun Koo and her character Benny. Benny was selected for its witty yet clean and modern aesthetic, which naturally aligned with CK’s identity, with a playful nod to the character’s name resembling global ambassador JENNIE.
Content Localization
Developed localized content and captions tailored to the Korean market, in line with the region’s global social media content plan.
