KETCHUP OF FORTUNE
(STUDENT BRIEF)
Description
Client
HEINZ
Year
01/2025
Copywriter
Juhwan Yun
Art Director
Eunji Jo
Awards
New York Festival - Final List
Young Ones Awards - Merit
How can we make Heinz ketchup a must-have for Gen Z at breakfast?
Forbes reports 44% of Gen Z are tired of the repetitive routine and endless uncertainty. Heinz Ketchup, famous for spicing up flavors, is here to spice up their day too.
What makes an ordinary day exciting? The fortune-telling.
Now your 'Ketchup of Fortune,' ready to reveal your destiny.
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