KETCHUP OF FORTUNE

(STUDENT BRIEF)

Description

Client

HEINZ

Year

01/2025

Copywriter

Juhwan Yun

Art Director

Eunji Jo

Awards

New York Festival - Final List

Young Ones Awards - Merit

How can we make Heinz ketchup a must-have for Gen Z at breakfast?

Forbes reports 44% of Gen Z are tired of the repetitive routine and endless uncertainty. Heinz Ketchup, famous for spicing up flavors, is here to spice up their day too.

What makes an ordinary day exciting? The fortune-telling.
Now your 'Ketchup of Fortune,' ready to reveal your destiny.

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