Client
BURGERKING
Year
11/2025
Copywriter
Juhwan Yun
Art Director
Jahana Maneze
Creative Director
Pedro Americo
Joao Peixoto
Awards
JvM NIKOLAUS (Internal Awards)
- TOP 4
AFTERBITE BALM
Description
Burger King introduces an Afterbite Balm for customers who take extra-wide bites of the BIG KING XXL and end up stretching the corners of their mouths. Made in collaboration with NIVEA, the balm soothes, hydrates, and helps customers enjoy big bites without the soreness. It turns a funny eating struggle into a charming brand experience.
The jury loved this idea because it is so simple, entertaining and comes directly from the product.
Internationally understandable: everyone knows what it’s like to open your mouth wide when biting into a large burger.
At Burger King, this can lead to cracks in the corners of your mouth – very funny. The fact that Burger King offers a kind of prophylaxis or repair care stick makes the brand particularly appealing.
Perhaps the lipstick could be combined as a giveaway as part of a special offer with an extra-large burger (e.g. Triple Whopper).
