Account Management Strategy
Managed social media for individual hotel brands under Shinsegae Chosun Hotel.
Local Team 2 was responsible for the social media management of Four Points and L’Escape Hotel.
Established a consistent content management routine, conducting monthly photo shoots and publishing 8–10 pieces of content per month.
Developed a standardized hotel social media proposal based on this proven management model.
Used the proposal to pitch and acquire new hotel clients in Korea.
Local Team 2 successfully won competitive bids for Nine Tree, Cocous, Corallo by Josun, Parnas Apploa, Jeju Shinhwa World, and Jeju Shinhwa Villas.
Key Responsibilities
Managed Instagram accounts for each hotel brand.
Developed monthly content plans and conducted onsite photo shoots.
Produced hotel package-focused photography that could be used across multiple marketing channels beyond social media.
Managed ongoing social media content based on the produced assets.
Managed an annual project budget of approximately KRW 100 million per brand.
Expanded Jeju Shinhwa World’s scope from social media management to performance marketing, managing an annual budget of approximately KRW 1.5 billion.
Performance
Achieved an average monthly increase of 200 followers
Reached an average of 200,000 users per month
Generated 8,000 monthly engagements
Photoshoot Planning
Plan monthly photo shoots
Source and coordinate freelance photographers
Travel on-site to direct and manage photo shoots
Plan and manage social media content based on the produced assets
Content Management
Develop promotional and event content
Utilize photoshoots and in-house design resources
Quickly adapt to brand updates and trends
Monthly Reporting
Analyze content performance
Track paid advertising performance
Conduct competitor research and analysis
Monitor social media engagement and audience response
