UPGRADE YOUR LICENSE

(Proact Idea)

Client

Hyndai

Year

Nov, 2025

Copywriter

Juhwan Yun

Art Director

Jahana Maneze

Description

As Korea rapidly becomes one of the world’s fastest-aging societies, accidents caused by drivers aged 65+ are rising, yet only 2.2% voluntarily surrender their licenses because doing so feels like losing independence and confidence; to change that perception, Hyundai introduces H1, a new type of license for seniors that reframes giving up a driving license not as a loss, but as an upgrade.