UPGRADE YOUR LICENSE
(Proact Idea)
Client
Hyndai
Year
Nov, 2025
Copywriter
Juhwan Yun
Art Director
Jahana Maneze
Description
As Korea rapidly becomes one of the world’s fastest-aging societies, accidents caused by drivers aged 65+ are rising, yet only 2.2% voluntarily surrender their licenses because doing so feels like losing independence and confidence; to change that perception, Hyundai introduces H1, a new type of license for seniors that reframes giving up a driving license not as a loss, but as an upgrade.