REALgorithm

(STUDENT BRIEF)

Description

Client

Reddit

Year

05/2025

Copywriter

Juhwan Yun

Art Director

Jisoo Chae

Too many people think, 'I’m normal. You’re not.' Society is more divided than ever — by gender, beliefs, age, and class. Why? AI algorithms like YouTube feed us only what we already like. People tend to avoid videos with different perspectives or tastes. This leads to cognitive bias and social polarization. How do we open people’s eyes to other views?

Sharing perspectives with real people opens our minds. AI algorithms trap us in one view, but there are as many views as there are diverse people.

Let’s lead people trapped in the narrow perspective of algorithms to Reddit — a place where diverse, real human opinions gather.

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