YOUR BASIC REMINDER
(Student Brief)
Client
Duolingo
Year
03/2026
Copywriter
Juhwan Yun
Art Director
Jahana Maneze
Description
As communication becomes faster and more transactional, basic politeness is fading. Duo responds by promoting simple but meaningful phrases like “please” and “thank you,” positioning itself as a “Basic Reminder” that helps restore warmth in everyday language across generations.