YOUR BASIC REMINDER

(Student Brief)

Client
Duolingo

Year
03/2026

Copywriter
Juhwan Yun

Art Director
Jahana Maneze

Description

As communication becomes faster and more transactional, basic politeness is fading. Duo responds by promoting simple but meaningful phrases like “please” and “thank you,” positioning itself as a “Basic Reminder” that helps restore warmth in everyday language across generations.